Lock down on burglaries
As lockdown eases in the UK, we’re expecting a rise in burglaries. We’ve partnered with the Home Office to create a new social media campaign that alerts those most at risk, giving them practical tools that are proven to prevent burglary by nearly 50 times.
The idea: Life’s safer when you know your neighbours. With more people looking out for unusual behaviour on your street, burglaries can be prevented.
The design: It features our iconic black and yellow brand colours, but with a modern, animated twist to grab attention and stand out on social media.
The audience: We’ll target the 12 most high-risk areas of England and Wales. We want to reach both members and non-members, and target a younger audience of 20-50 year olds.
The outcome: We’ll encourage people to use the WIDE combination of security measures in their home, which reduces the risk of burglary by nearly 50 times. We’ll direct them to a prevention checklist, local crime map, and our membership page.
The campaign: It’ll be promoted on Neighbourhood Watch’s Facebook, Instagram and Twitter channels for 3 weeks from 27th July, as well as a landing page on our website and shared through our extensive local network of volunteers.
How can you help?
We need you to spread the word on your social media channels to help us reach as many people as possible.
- Watch the campaign video below
- Download campaign image and suggested social media posts from our social media pack
- Share using #SafetyinNeighbours in the caption
- Tag Neighbourhood Watch in the post - Facebook: @ourwatch Twitter: @N_watch Instagram: @neighbourhood.watch.insta