Neighbourhood Watch groups have supported and enabled individuals and communities to be connected, active and safe for the past 40 years. We have grown in strength since the first UK scheme was established in Mollington, Cheshire, in 1982, to the largest UK crime prevention charity that we are today. In recognition of this milestone and to celebrate our rich history we are thrilled to launch a special-edition logo to be used throughout 2022.
With a tested brand recognition of 95%, the 40th-anniversary logo reflects our widely recognisable yellow roundel whilst introducing a softer teal to our colour palette. The new central image celebrates and reflects our communities' uniqueness and togetherness. The teal colour will be formally adopted as an additional Neighbourhood Watch core colour later in the year, but Neighbourhood Watch representatives can start using the colour from now. (Pantone 7716C; RGB 1,161,161; CMYK 100,0,0,37; #00A1A1)