To help you spread the word about scams and how people can avoid falling victim to them, we’ve compiled a range of free campaign materials that you can use to educate and inform people in your neighbourhood.

Resources include:

  • Leaflets that you can print off and put through people’s letterboxes, or forward to them via email.

  • Online materials such as campaign websites, videos, quizzes and infographics that you can forward to people by email or share on social media such as your Neighbourhood Watch Facebook group or app.

  • A Powerpoint presentation you can use at a public meeting to launch the campaign.

  • A template campaign action plan. You don’t have to follow this to the letter, but it gives some ideas of how to use the Toolkit materials in a multi-week awareness and prevention campaign.

  • A template cover letter that you can use to raise awareness of scams, and this information pack/toolkit, among your Neighbourhood Watch members, by email or as a Facebook post.

Printable resources


See the Downloads section below for Neighbourhood Watch leaflets.

Action Fraud has downloadable leaflets on different types of scams;

Advance fee fraud,

Computer software service fraud,

and on reporting cyber-crime.

Action Fraud has also produced an excellent brochure about giving to charity safely on the doorstep.

The Pensions Regulator has a leaflet about pensions scams.

Age UK has produced an excellent 40-page guide called ‘Avoiding Scams’ – you could print off the relevant pages that you wish to highlight in any campaign.

There’s another called ‘Staying Safe’ which offers advice about personal security at home and while out and about, which has more information about rogue traders.


Online resources

Consumers’ group Which? has produced a guide to help people spot whether something is a scam.   You can find this guide here.


There’s a great anti-fraud campaign supported by the banking industry called Take Five to Stop Fraud.  Their campaign slogan is simple and easy to remember, if anyone tries to scam you out of your hard-earned cash or personal information: “My money? My info? I don’t think so!”  You can access their campaign website here.


See Downloads at bottom of this page for video and audio clips, and photos, from Take Five to Stop Fraud.

Action Fraud’s video series called The Devil’s in their Details has films on investment fraudphone fraudand online fraud.

Get Safe Online has loads of short videos about protecting yourself against all sorts of online fraud.  Find them here.


The Financial Conduct Authority runs a campaign called ScamSmart which helps people to identify fraudulent investment or pension opportunities.  There’s a handy quiz, as well as a range of leaflets, posters, videos, infographics and other resources.

Take Five to Stop Fraud

Take Five’s quiz can be found here.


Friends Against Scams

Friends Against Scams is a National Trading Standards Scams Team initiative which aims to prevent and protect people from becoming victims of scams by empowering communities to “Take a stand against scams”.

The NTS Scams Team aims to recruit one million Friends Against Scams by 2020.

You can become a Friend Against Scams yourself, using the website to learn all you can about scams and how to identify them, and then spreading that knowledge among your community.

You can complete an interactive online learning session in the comfort of your own home.  Complete the online learning here.

Or you can attend an awareness session run in your local area. These are 45-minute interactive sessions that educate people about different types of scams, and how to spot and support a victim.  The sessions are run across England, Wales and Northern Ireland – find your local session here.

Friends Against Scams provides a list of ideas of actions you can take as a Friend, to raise awareness and protect your community against scammers.  You can find the list of pledges here.

You can even become a SCAMchampion and be trained by the NTS Scams Team to run the local awareness sessions.

Local Trading Standards teams

Neighbourhood Watch coordinators can link up with their local Trading Standards office to get intelligence on scams circulating in their local area.  They can then share this with their local Neighbourhood Watch members.

To find the contact details for your local Trading Standards team, enter your postcode at this link and then scroll to the bottom of the page.

It’s also worthwhile following your local Trading Standards twitter feed, as they will usually post information there about new scams to look out for.

Get Safe Online

Get Safe Online provides practical advice on how to protect yourself, your computers and mobiles devices against fraud, identity theft, viruses and many other problems encountered online.  It is a public/private sector partnership supported by the government and leading organisations in banking, retail, internet security and other sectors.

The Little Book of Big Scams

Now on its fourth edition, the Little Book of Big Scams is a 46-page booklet highlighting the most common frauds and how to reduce your chances of becoming a victim.  Find it in the Downloads section below.


The National Centre for Post-Qualifying Social Work and Professional Practice (NCPQSW) has an infographic on financial scamming facts.

Action Fraud has some infographics on email spoofingidentity fraud, using public wifi and romance fraud.