Modern Slavery Campaign Toolkit

Modern Slavery


Domestic Abuse
Domestic Abuse
Scams and Older People
Scams and Older People
Modern Slavery
Modern Slavery
Child Sexual Exploitation
Child Sexual Exploitation
Serious Violence
Serious Violence
Loneliness and Vulnerability
Loneliness and Vulnerability


Modern Slavery

Child Sexual Exploitation

Serious Violence

Loneliness and Vulnerability

To help you spread the word about modern slavery and how to spot the signs, we’ve compiled a range of free campaign materials that you can use to educate and inform people in your neighbourhood.


  • Printable resources such as leaflets that you can print off and put through people’s letterboxes, or forward to them via email.

  • Online materials such as campaign websites, videos and infographics that you can forward to people by email or share on social media such as your Neighbourhood Watch Facebook group or app.

  • A Powerpoint presentation you can use to hold a public meeting to educate people and raise awareness about the issue.

  • A template campaign action plan.  You don’t need to follow this to the letter, it just provides some ideas of how you might run a multi-week campaign to raise awareness about modern slavery in your community.

  • A template cover letter, that you can use to introduce modern slavery and this information pack/toolkit to your Neighbourhood Watch members, by email or as a Facebook post.

Printable resources

Neighbourhood Watch has produced a printable leaflet summarising the key facts about modern slavery, how to spot the signs and what to do about it.  You can find this in the Downloads section below. As a Neighbourhood Watch coordinator, you may want to forward this on via email, or print it off and distribute it to your local members.

The Home Office has published a 4-page ‘What is modern slavery?’ briefing paper explaining the different forms of slavery, the number of victims in the UK and the help available for potential victims.

And there is a Frequently Asked Questions document too:

It has also produced some posters aimed at raising awareness




The Modern Slavery Helpline has a poster too.

A Home Office wallet card highlights the signs to help spot the victims of modern slavery and provides contact details.

The Modern Slavery Helpline has produced a double-sided ‘indicator card’ outlining how to spots the signs of slavery

Image 1
Image 2

Many of the government resources can be found in other languages too, at this link.

The Purple Teardrop Campaign, an initiative from the Soroptimist International charity, has a free poster highlighting the signs of human trafficking, which you can download here.

Purple Teardrop also has various other printable posters and materials, but they’re not free.  You can find the links here and here.

The Gangmasters and Labour Abuse Authority has produced a booklet called Labour Exploitation: Spot the signs, to help workers identify colleagues who might be caught up in modern slavery.  You can download the English and Romanian versions here.

The Home Office has produced an infographic detailing some of the key facts and figures including the most recent statistics on the prevalence of modern slavery and locations where victims commonly originate.

The Children’s Society has produced a short guide for parents who are concerned that their child may be being criminally exploited.

Online resources

There is a wealth of online films and other resources that you can email around, or post to your Neighbourhood Watch Facebook page or Twitter feed.


The Dark Figure is a powerful ongoing photographic project that identifies neighbourhoods in Britain where victims have been held as modern-day slaves. The ‘dark figure’ represents the 13,000 people thought to be held as modern slaves in Britain.

A Home Office filmModern Slavery is closer than you think’ contains information on how to spot potential victims, how they may be exploited and what you can do to help free the UK from modern slavery.

Freedom United has made a film explaining how modern slavery works worldwide, and urging people to join its movement against it.

The Salvation Army has produced a short film about spotting the signs of modern slavery. View it here.

Unseen UK has gathered a host of audio and video clips about the subject here.  There’s also one called Free the Unseen which can be found in the Downloads section below.

Unchosen, the charity that uses film to spread awareness about modern slavery, has several films on its website, which are currently available for free.

Thames Valley Police has produced this film about spotting the signs and Gloucestershire Constabulary has made this one.

The Children’s Society has created a microsite explaining what county lines is.

Merseyside Police have filmed a play called County Lines, about a young man who is drawn into running drugs for gangs.

There’s also an excellent film by Michigan State Police called ‘Look Again’ which offers guidance on signs to look out for in your local neighbourhood.   It’s aimed mainly at tradespeople visiting people’s homes but is equally effective as a Neighbourhood Watch resource.

The Modern Slavery Helpline has produced several films focusing specifically on domestic servitude.

The Gangmasters and Labour Abuse Authority has produced this film which highlights the indicators of forced labour in a re-enactment of an actual phone call to the Authority.

This animated film from the International Labour Organisation explains how workers can become trapped in forced labour situations.

The Supply Chain Sustainability School has produced this film called Modern Slavery Toolbox, designed to help employees identify co-workers who might be working as slaves.

ECPAT UK has made an animated film telling the story of Vietnamese children trafficked into the UK to work in a cannabis growing factory, and then arrested when found.


The Clewer Initiative has produced a GPS-enabled app called ‘Safe Car Wash’ which encourages members of the public to examine hand car washes in their area and identify the signs that slavery is going on there by answering a series of simple questions.  At the end, if the answers indicate that the car wash is a base for modern slavery, the app urges the user to call the Modern Slavery Helpline immediately.  Data collected through the app will be used by law enforcement agencies to map modern slavery in the car wash industry.  You can download it for free from the App Store and Google Play from June 2018.

Stop the Traffik has launched the STOP APP, which allows anyone who has seen or heard a situation they believe to be linked to human trafficking or modern slavery to share their story, safely and securely – and anonymously, if they wish.  All information fed into the STOP APP is sent to the Centre for Intelligence-Led Prevention, also run by Stop the Traffik, where it is analysed alongside global data on human trafficking and modern slavery.

This data is used to build intelligence on global trends and hotspots of human trafficking, helping authorities to predict, prevent and disrupt this criminal activity.

Download the app from the App Store or Google Play, and there’s a film explaining the app here.


There’s a table listing the numbers of modern slavery crimes recorded by police in each force area, in 2015/16 and 2016/17. Download it from the Downloads section below.

Stronger2gether, the campaign to tackle slavery in supply chains, has several infographics, videos and reports at this link, though these are aimed mainly at businesses rather than individuals.


Modern Slavery Powerpoint Presentation

This presentation outlines what modern slavery is, what the signs are and what you can do to tackle it in your community.

Template Modern Slavery campaign action plan

This suggested campaign plan provides some ideas of how to use the toolkit materials in a multi-week awareness and education campaign in your community.

Template Modern Slavery cover letter

To introduce this information pack to your members by email or on Facebook

Modern Slavery leaflet (full colour)

This is a printable leaflet from Neighbourhood Watch explaining what modern slavery is, what the signs are and what you should do if you suspect it is happening in your community.

Modern Slavery leaflet - B&W

This is a printable leaflet from Neighbourhood Watch explaining what modern slavery is, what the signs are and what you should do if you suspect it is happening in your community.

Table of modern slavery crimes recorded by police force area

This table shows the numbers of modern slavery offences committed in each police force area in each of the last two years.