We are delighted to have partnered with Universal Studios and the Co-op in the launch of Croods 2: A New Age in the UK. The film (also known as The Croods 2) is a 2020 computer-animated adventure comedy film produced by DreamWorks Animation and distributed by Universal Pictures, and promotes our values of community focused, neighbourly, inclusive, proactive, trusted and collaborative.
The Croods and The Bettermans are thrown together in this film, two very different families who have to learn to live with one another when an evil tribe of monkeys threaten their homes. Once safe from this threat, the Croods and the Bettermans realise that home is not a place, it’s people, and together they create history’s first neighbourhood.
Our partnership with the film enables Neighbourhood Watch an opportunity to promote the importance of neighbourliness and community spirit across diverse communities, targeting a younger audience than our current demographic. We know many young people believe in the values which we stand for and once asked, may become Neighbourhood Watch supporters.